Wimbledon Wine Cellar- London’s leading fine wine store, have invested in 2000 Ft2 of contemporary space in the premier riverside development at Imperial Wharf.
They needed to refresh and consolidate their image to attract discerning new clients in this new location.

Everything about their brand image had to communicate the new brand values.

Wimbledon Wine at Imperial Wharf, has a fabulous interior that combines elements of old, new and natural materials, with excellent lighting combined to make a retail space where clients feel totally at home and want to visit time and time again. There is a wonderful display of ‘Riedel glass’, set against a theatrical backdrop with pinpoints of fiber optic lighting to create a perfect piece of retail theatre.

The customers will tell you that this is their favorite place in London to buy wine - its an incomparable experience on every level.

The store has been designed to reflect a lifestyle, and incorporates both a tasting bar, and a comfortable seating area. The addition of a spectacular 3m long solid teak table has enabled Wimbledon Wine Cellar to hold fabulous tasting evenings by invitation only.

Wimbledon Wine Cellar at Imperial Wharf is a truly welcoming and relaxing environment.