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Sassy, Sexy, Fun.

Ann Summers New Store Concept.

Ann Summers reveals a sexy new boutique look to be rolled out across their stores. The new concept brings Britains largest purveyor of all things cheeky and sexy more up to date and in line with the growing trend for more personal intimate retail spaces.

The brief called for a review of the brands internal and external environments and to bring them more in line with the core values. The new concept sees a more fun and sexy boudoir feel for the stores, with strong departmentalisation for the likes of the vibrator bar, books, play wear and the Ann Summers and Knickerbox lingerie offers.

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A contemporary,warm and inviting new fascia with back lit logo, frames attractive window displays dressed with wit and humour . The external façade welcomes women into the store, and allows them to feel comfortable.