Sassy, Sexy, Fun.
Ann Summers New Store Concept.
Ann Summers reveals a sexy new boutique look to be rolled out across their stores. The new concept brings Britains largest purveyor of all things cheeky and sexy more up to date and in line with the growing trend for more personal intimate retail spaces.
The brief called for a review of the brands internal and external environments and to bring them more in line with the core values. The new concept sees a more fun and sexy boudoir feel for the stores, with strong departmentalisation for the likes of the vibrator bar, books, play wear and the Ann Summers and Knickerbox lingerie offers.
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A contemporary,warm and inviting new fascia with back lit logo, frames attractive window displays dressed with wit and humour . The external façade welcomes women into the store, and allows them to feel comfortable.
The “boudoir” effect is reflected with the choice of colours and materials. Glamorous crystal chandeliers add a touch of decadence, as does the oversized dressing table at the front of the store.
Soft curtaining creates the backdrop for a highly practical and flexible shopfitting system, with storage beneath. The soft colour palette is feminine and inviting.
Flexibility is key. The fixtures work hard to present correct levels of stock density, in an attractive environment, that appeals to women.
Attnetion to detail and elements of surprise are all important in developing customer perception of the brand.
The double cash desk works hard as a functional focal point, whilst displaying product and merchandise.
